This is the theme of the meeting fostered by INTERNI magazine and FANTINI at Fantini Milano showroom last 7th September, where Milan city now finds its leading benchmark for design. Some of the topics discussed were how communication in the design world has changed after the shift from paper to digital; the new language of design blogs and social media addressing a wider audience which does not only consist of professionals; innovative formulas, methods and means of communication to arouse even more interest and attention in quality design.
Some leading players of the design scenery, who experimented new ways of communicating from different perspectives, have conducted the discussion, including: Gilda Bojardi, director of INTERNI magazine who deeply refreshed the ways to communicate about design by creating a true system of diversified and synergic communication tools around the original core of the magazine; Laura Traldi, journalist and blogger who started her blog Design@Large, currently the most followed by professionals, using a most innovative language; Giulio Iacchetti, Industrial Designer, who has been experimenting in his Facebook page new possibilities of interactive communication for social media to lighten up a debate about some side themes of the world of projects which usually do not find much space elsewhere in the media.
Moderator at the meeting was Patrizia Scarzella, an architect and a journalist, who has been professionally operating in the design and communication field for many years. Host of the night, Daniela Fantini, who welcomed a large audience at the event.