Lifestyle - Thu Sep 22 2022

Fantini products at special hospitality locations: Mirtillo Rosso, the family hotel where it’s always Christmas

In Valsesia at the foot of Monte Rosa, in the heart of the Piedmont Alps in the ancient homeland of the Walser people, you’ll find Mirtillo Rosso, a family hotel with a very special concept: like a fairy tale, Christmas is celebrated here year round.

The Mirtillo Rosso project is the result of inspired intuition and a careful marketing study that involved a team of professionals who developed Stefano Cerutti’s initial idea to create a family hotel based on a very distinct concept: Christmas all year round.
Stefano, who has a background in philosophy, planning and economics, handles marketing, web and revenue in hotels and accommodation facilities and is the entrepreneurial soul of Mirtillo Rosso, which opened in 2015. As facility director, he’s an enthusiastic manager, and given the project’s great success, he’s thinking about possible future developments.

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Traditional Walser structures are in small clusters facing the valley. They favor a southern exposure to maximize sunlight and they tend to be close together to minimize heat dispersion and provide protection from the wind. 
The way they’re set up on the mountain, how the houses are built close together, how they use local stone and wood for building, have left their mark, and this has led us to respect and restore these values, both in protecting historic settlements and in recognizing them and reinterpreting them in new construction. This is the direction of the project.
Traditional Walser structures are in small clusters facing the valley. They favor a southern exposure to maximize sunlight and they tend to be close together to minimize heat dispersion and provide protection from the wind. 
The way they’re set up on the mountain, how the houses are built close together, how they use local stone and wood for building, have left their mark, and this has led us to respect and restore these values, both in protecting historic settlements and in recognizing them and reinterpreting them in new construction. This is the direction of the project.

The design includes four buildings, rooms in three 3-story chalets, and a single story service building. All connected to each other by protected walkways.
The plan position is not toward the valley floor or the sun, but rather Monte Rosa, the most outstanding feature of this landscape. Wood is the main design material. Above-ground areas are made of stained fir and larch using the Rubner structural system, and interior floors are made of Valsesia oak.
In the service building, on the ground floor you’ll find the reception area, restaurant, bar, kindergarten and kitchens. At the basement level are storerooms, parking, and the spas which, emphasizing the difference in elevation between one meadow and another, face outwards with the swimming pools and solarium. Both the restaurant and the spas face outwards and onto an inside two-level patio. Above the restaurant is a large terrace, which is also directly accessible from the first floor of the chalets. It includes an open-air bar with a view of Monte Rosa.
The chalets, which more closely follow the Walser model, each contain 20 rooms: standard, double, and suites on two levels. They differ from each other due to the height of the bow windows and the gaps in the arcades.

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The decision to split construction into various buildings creates a larger footprint and increases the possibility of heat dispersion, but I think contextualizing a design, respect for the landscape and past history cannot be considered secondary values.
The decision to split construction into various buildings creates a larger footprint and increases the possibility of heat dispersion, but I think contextualizing a design, respect for the landscape and past history cannot be considered secondary values.

These design qualities resulted in architect Rita Cattaneo winning the 2016 Architecture MasterPrize Bronze award in the Interior Design/Hospitality category.
Inside, wood is also used for the customized essential furnishings and various design products, such as the Artemide lamps and the Fantini faucets. The rooms feature I Balocchi faucets, selected for their playful image that’s a good match for the world for children and to support the “100 Fantini Fountains for Africa” project that Fantini promoted from 2012 to 2014 during construction of the aqueduct in the Masango area of Burundi. Revenues from the sale of I Balocchi, reissued for the occasion, were in fact used to increase the initiative’s budget.
For the Family Spa, the Spa for adults, the common bathrooms, and the suites, the choice was the AL/23 series designed by Piero Lissoni from the Aboutwater – Boffi and Fantini – collection.

The decorative elements inside and outside the hotel were all inspired by Christmas images: reindeer, sleds, elves, decorated Christmas trees waiting for Santa Claus, who appears every month in his little house during a surprise evening for children, parents and grandparents, who fall under the enchanting spell of this magical, festive atmosphere.

Ph. Courtesy of Plume Raccontare le Imprese for Mirtillo Rosso Family Hotel