Marco Williams Fagioli is a designer and art director. He founded Zup Design, a design studio that has been involved in strategic design for over 20 years: industrial design, communication, graphic design, interior design, exhibition and museum spaces. Marco has received numerous awards, including two ADI Compasso d'Oro Award, Reddot Design Award, ED-Awards, Joseph Binder Award, Design Plus, Germany Design Award, twice the Grandesign Etico, twice the Good Design Award of the Chicago Athenaeum, Best Communicator Award Marmomacc, IF Gold Award, NYC Design Awards and Gold Winner Grand Prix du Design. He has always combined his work as a designer with teaching at Fine Arts Academies and Universities.