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It is the title of the interview with Daniela Fantini on issue 164 (May/June 2019) of the ‘Area’ magazine, focused around the ‘Metals’ topic.

Design is the core of the interview, which tells about the entrepreneurial vision of the business: Fantini is part of the ‘Factories of Italian design’, those businesses for which design is not just a practice to develop products, but rather a mission, an actual founding landmark for their identity and their market positioning.

Design an overarching discipline for our work, from product development to distribution, from communication to marketing, so as to strengthen our brand identity.

 

DOWNLOAD PDF AREA 164

 

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