Corporate social responsability
Corporate social responsability
The leitmotif of both projects is water, an element that forms the basis of the company’s production activity. Such a precious commodity that we sometimes take for granted, but which in many countries of the world is difficult to access, a precious re-source that we must safeguard everywhere, because it is not an infinite resource for our planet.
Individual and collective awareness of social issues is growing more and more: corporate social responsibility is certainly a very topical issue. I believe that not only as individuals, but also as companies, we must now invest in this direction. I feel it, for me and for Fantini, as a sort of ethical and moral obligation.Individual and collective awareness of social issues is growing more and more: corporate social responsibility is certainly a very topical issue. I believe that not only as individuals, but also as companies, we must now invest in this direction. I feel it, for me and for Fantini, as a sort of ethical and moral obligation.
Corporate social responsibility’ is an attitude which, following the ex-ample of Adriano Olivetti, has characterised historic Italian companies and today has taken on new ethical and social importance.
It derives from philanthropy, but increasingly Corporate Social Responsibility has become a strategic orientation of companies aimed at assuming socially responsible behaviour in the face of public opinion. In evolved markets, companies are expected to participate actively in social dynamics and make a concrete ethical commitment.
